LEXINGTON, Ky. – Aug. 31, 2021 – Senmer — BRAINBOX Immersive Marketing (BBIM) is giving away a fully-integrated brand activation this fall valued at $50,000 to one qualified brand. This contest is the final stage of a 100-day campaign celebrating the Great American Rivalry Series®, and its 1000th high school football game activation.
The Great American Rivalry Series®, launched in 2004, is currently the largest and longest running marketing program in high school sports. To be eligible to win, brands and agencies are required to register between August 9 – September 10, 2021.The winning brand will be announced on September 17, 2021, across BBIM’s social media pages. Brands will have the ability to select the types of integrations most appropriate to their needs.
Opportunities include sponsored broadcast segments, on-field presentations, branded fan
interactions, stadium signage, product sampling, promotional item distribution and others. As a point of reference, any type of brand activation done at the professional or collegiate level is now available in high schools through the Great American Rivalry Series®.
In addition to the gameday activation, the winning brand will receive inclusion in all marketing support leading up to and after the game along with official sponsors, BODYARMOR® and the United States Marine Corps. Interested brands may register at https://bit.ly/
“The Great American Rivalry Series® has proven to deliver results for brands year after year.” said Michael Giarraputo, VP of Marketing at BRAINBOX. “This exciting opportunity will allow yet another brand to experience the impact these annual rivalries have on its business and the communities they serve.”
As recently announced, the 1000th game of the Great American Rivalry Series® will feature one of the biggest and oldest rivalries in the series between the Massillon Tigers and the McKinley Bulldogs to be played on Saturday, October 23, 2021, at 2 pm ET. The game will take place at the Tom Benson Hall of Fame Stadium, located at the Pro Football Hall of Fame in Canton, OH and will be broadcast live on Facebook, YouTube, and the GARS website.
About BRAINBOX Immersive Marketing
BRAINBOX Immersive Marketing is a leader in activating digital and social media marketing as well as planning, conducting and executing events for major brands since 1999. The company has activated over 7000 successful marketing events during its 21-year history, while also donating more than $15 million to high school athletics.
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