How a laundry franchise grew from zero to 150 stores during a pandemic — Tumbledry Solutions Pvt. Ltd.
By: Tumbledry Solutions Pvt. Ltd.
NOIDA, India – Feb. 27, 2022 – Senmer — With 200+ stores operated by across 75+ cities, Tumbledry has serviced over 5,00,000 orders from its customer base of more than 1.5 Lacs in just three years of its existence. Founded and managed by ex-IIT, IIM and Infosys people, Tumbledry’s Business Head, Gaurav Teotia, has set on the path of becoming the #1 retail laundry and dry-cleaning service provider in India. Mrigank Warrier, Assistant Editor, Clean India Journal, assess the journey, customer-centric, intensive research, unique set up and the emphasis on training adopted by Tumbledry.
According to Teotia, historically, laundry and dry-cleaning businesses have been carrying forward the family-owned legacy of the business for generations. Lately, this sector has transformed into a dry-cleaning-
Compared to dry cleaning, laundry is much simpler to handle and the cost of starting up is comparatively lower. Young entrepreneurs who may not have prior experience in the industry can be coached and handheld by a franchise owner to hit the ground running from Day 1.
The Tumbledry model
Teotia said: “We found that the industry is really opaque. There were just collection centers where customers went to dump their clothes, without knowing how or where they were being cleaned. Our unique proposition is that we create live kitchen-like stores, where customers can see the whole laundry process in action for themselves.”
But why would customers who are used to home pick-up and drop services bother to visit the store at all? Because when they are considering shifting from a traditional laundry shop, they will visit the Tumbledry store at least once. There, they will be given a tour, see the machinery in action, observe someone else’s clothes being processed – this builds confidence.
Working with chemical and machine partners in the US and Europe for technology, Tumbledry equips each store with one laundry and one dry- cleaning setup. To take care of accessibility, it has decided to establish one store every 4-5 km in urban areas. Customers have the option of using a mobile app, website or call center to schedule a pickup to get dry clean and laundry services.
Visit: https://www.tumbledry.in/
Senmer News Wire supplies premium & affordable press release publishing service from 2013, and has served thousands of clients. New service – PBN posts, Quora Answers, Yahoo Answers, High DA Profiles Backlinks, Directory Submission Service, Local Citations Service
Source: How a laundry franchise grew from zero to 150 stores during a pandemic — Tumbledry Solutions Pvt. Ltd.