Today’s Fashion centric “Gen Z” generation want an Indian Manufacturer Brand which comes under the concept of “Make in India” with International standards of designer clothing. And, I think Kovet is fulfilling the requirement. ~ Prarthnna
HAUZ KHAS, India – Feb. 26, 2022 – Senmer — Kovet is one of the first few Indian designer labels that have embraced the ‘Make in India’ campaign into their fashion lines. Their vision has always been to bring the level of designer wear that fits western standards, to the youngsters of India. Post the pandemic, Kovet has focused on sourcing all their fabrics and materials from inside India. They have opted for natural and organic based fabrics dyed with non-toxic dyes which are environment friendly. They also help providing opportunities for Indian farmers and weavers.
Cotton is the staple fabric of India. It is very skin-friendly and can be worn in any climate, especially a tropical country like India. Kovet works with rich cotton fabric with minimal blends of lycra and rayon to provide the flowy silhouette and drape for their designs. These designs cannot be achieved with pure cotton because of its stiff nature, hence, Kovet uses this alternative. They never use any kind of polyester fabric in their collections as these are extremely bad for the environment as they are non-biodegradable and are also not skin-friendly.
By sourcing for all their materials inland, they are providing a lot of opportunities for Indian farmers and weavers who are struggling to create demand for their products. By creating demand for cotton farmers, Kovet is helping in their upliftment as well. Kovet makes no excuses with respect to its quality and durability and that is why they use the best quality of materials for all their collections. Even after five years, their products tend to look the same as the day you bought them.
Majority of India’s woven fabric is exported. By sourcing from Indian weavers, Kovet is supporting their advancement of these weaving units as well. They bring to us premium quality fabric that has been woven in our own motherland.
By creating western garments from home-grown cotton fabrics, Kovet is a frontrunner when it comes to sustainable fashion in India. They are aiming to build a very sustainable fashion supply chain. Balancing fashion-forward designs and environment friendly fabric usage can be tough. Kovet is taking the best possible measures and is moving towards a complete organic approach to fashion.
To all of those who are becoming more aware of how your clothes are being made, it’s time to break from the big chains of fast fashion. Come join hands with an ethical and purpose-driven brand like Kovet.
For more information do visit: https://www.kovet.in/
Address: 1st Floor, Building Number 380, Shahpur Jat, New Delhi – 110049
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Source: Kovet Endorses ‘Make in India’ For All Its Collections Henceforth — Kovet Invogue LLP